Synapses Cookie Policy

Last updated: 27/04/2026

This Cookie Policy informs you about the use of cookies and trackers on the website https://www.synapses-consulting.com (the "Site") published by Synapses.

It supplements our Privacy Policy and complies with the recommendations of the CNIL (the French Data Protection Authority), Article 82 of the French "Informatique et Libertés" Act and the GDPR.

1. What is a cookie?

A cookie is a small text file placed on your device (computer, tablet, smartphone) when you visit a website. It allows the website to remember information about your browsing (preferences, session ID, statistics, etc.) for a defined period.

In this policy, "cookies" refers to all trackers used (HTTP cookies, pixels, web beacons, local storage, fingerprinting, etc.).

2. Why do we use cookies?

We use cookies to:

  • ensure the proper technical operation of the Site;

  • measure audience and analyse Site performance;

  • deliver targeted advertising on other platforms (LinkedIn, Meta);

  • improve your browsing experience.

3. Categories of cookies used

3.1 Strictly necessary cookies (consent-exempt)

These cookies are essential for the Site to function. They do not require your consent.

Cookie Issuer Purpose Duration Framer technical cookies Framer Site operation, security, load balancing Session or up to 12 months Consent cookie Synapses / consent management tool Storing your cookie preferences 6 months

3.2 Audience measurement cookies (consent required)

These cookies help us understand how visitors use the Site so we can improve its content and performance.

Cookie Issuer Purpose Duration _ga, _ga_*, _gid, _gat Google Analytics (Google Ireland Ltd) Audience measurement, statistical analysis Up to 13 months

3.3 Advertising and social network cookies (consent required)

These cookies are placed by our advertising partners and allow us to offer you content and advertising tailored to your interests on other sites and platforms.

Cookie Issuer Purpose Duration _fbp, fr Meta (Facebook Ireland Ltd) Ad retargeting, conversion measurement Up to 13 months li_*, bcookie, lidc, UserMatchHistory, AnalyticsSyncHistory LinkedIn (LinkedIn Ireland Unlimited Company) Ad retargeting, B2B conversion measurement, campaign tracking Up to 13 months

Note: the exact list of cookies placed may evolve. The exhaustive and up-to-date list is available in our consent management banner.

4. Your choices regarding cookies

4.1 Collection of your consent

In accordance with the regulations, no consent-based cookie is placed before you have expressed your choice. On your first visit, a consent banner allows you to accept, refuse or finely customise cookies.

You can at any time:

  • change your choices by clicking on "Manage my cookies" at the bottom of the Site;

  • withdraw your consent as easily as you gave it.

Refusing non-essential cookies does not affect access to the Site, but may limit some features.

4.2 Browser settings

You can also configure your browser to block or delete cookies. Help pages of the main browsers:

4.3 Specific opt-out modules

5. Retention period

The lifespan of consent-based cookies does not exceed 13 months from their first placement on your device, in accordance with CNIL guidelines. Beyond this, your consent will be requested again.

The data collected through these cookies is kept for a maximum of 25 months.

6. International data transfers

Some of our partners (Google, Meta, LinkedIn) may transfer data collected via cookies outside the European Union, in particular to the United States.

These transfers are governed by:

  • the EU–US Data Privacy Framework where the partner is certified;

  • Standard Contractual Clauses adopted by the European Commission, supplemented where necessary by additional technical and organisational measures.

7. Changes to this policy

This policy may be modified at any time, in particular to reflect changes in regulations, CNIL guidelines or our practices. The last update date appears at the top of the document.

8. Contact

For any question regarding this Cookie Policy: